Archive for September, 2008
MTV’s next step in social networking: Backchannel
(Credit: MTV)
Once the global leader in youth culture, MTV’s attempts to address the social-networking craze have seemed a little puzzling sometimes (the Twittering Moon Man?) But now we’ve seen another piece of the entertainment brand’s puzzle: Backchannel, a play-while-you watch game that’s one part chat room, one part Digg, and one part Mystery Science Theater […]
